25 Financial

Registered investment adviser · St. Louis, MO · CRD #317916

Form ADV data as of 2026-09-01

Regulatory assets

$545.0 million

Total accounts

3,075

Employees

Disclosure events

Firm details

Website: http://www.25financial.com
Telephone: 314-530-2858
SEC file number: 801-123213
Most recent Form ADV filing: 2026-05-19
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 1 disclosure question answered Yes, covering 1 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Currently subject to a regulatory proceeding that could result in a disclosure under 11.C., 11.D., or 11.E.

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$492.0 million
Non-discretionary regulatory assets under management	$53.0 million
Total regulatory assets under management	$545.0 million
Discretionary accounts	2,400
Non-discretionary accounts	675
Total accounts	3,075
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	19
Employees performing investment advisory functions (including research)	8
Employees who are registered representatives of a broker-dealer	4
Employees registered as investment adviser representatives with a state	8
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	8
Firms or persons who solicit advisory clients on the firm's behalf	0

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No

How the firm is compensated

A percentage of assets under managementFixed fees (other than subscription fees)Performance-based feesOther

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPension consulting services

Other business activities

Registered representative of a broker-dealerInsurance broker or agent

Affiliated related persons

Lawyer or law firmInsurance company or agency

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Receives soft dollar benefits
Receives compensation from others for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	255	$66.0 million
High net worth individuals	250	$478.5 million
Charitable organizations	Not reported	$500,000