Ameritas Advisory Services, LLC

Registered investment adviser · Lincoln, NE · CRD #317245

Form ADV data as of 2026-09-01

Regulatory assets

$13.75 billion

Total accounts

45,299

Employees

797

Disclosure events

Firm details

Website: https://www.ameritas.com/investments
Telephone: 800-335-9858
SEC file number: 801-55153
Most recent Form ADV filing: 2026-07-20
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 7 disclosure questions answered Yes, covering 19 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

SEC or CFTC found a false statement or omission
SEC or CFTC found a violation of its regulations or statutes
SEC or CFTC entered an order in connection with investment-related activity
SEC or CFTC imposed a civil money penalty or a cease-and-desist order
Another regulator found a false statement, omission, or dishonest, unfair, or unethical conduct
Another regulator found a violation of investment-related regulations or statutes
Another regulator entered an order in connection with investment-related activity (past 10 years)

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$7.16 billion
Non-discretionary regulatory assets under management	$6.59 billion
Total regulatory assets under management	$13.75 billion
Discretionary accounts	22,063
Non-discretionary accounts	23,236
Total accounts	45,299
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	797
Employees performing investment advisory functions (including research)	366
Employees who are registered representatives of a broker-dealer	422
Employees registered as investment adviser representatives with a state	426
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	348
Firms or persons who solicit advisory clients on the firm's behalf	4

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$8.41 billion
Clients for whom the firm has custody	15,704
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$6.21 billion
Clients for whom a related person has custody	9,733
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	Yes
Number of persons acting as qualified custodians for the firm's clients	3

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)Other

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerOther investment adviser (including financial planners)Registered municipal advisorCommodity pool operator or commodity trading advisorInsurance company or agencyPension consultant

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Recommends securities for which it serves as underwriter or general partner
Recommends securities in which it has another sales interest
Brokers or dealers selected under 8.C.(3) are related persons
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons
Receives soft dollar benefits
Compensates a non-employee for client referrals
Receives compensation from others for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	28,459	$9.00 billion
High net worth individuals	904	$4.16 billion
Pension and profit sharing plans (not the participants or government plans)	87	$41.6 million
Charitable organizations	65	$109.9 million
Insurance companies	1	$4.9 million
Corporations or other businesses not listed above	202	$432.0 million