Bailard, Inc.

Registered investment adviser · Foster City, CA · CRD #110550

Form ADV data as of 2026-09-01

Regulatory assets

$7.56 billion

Total accounts

2,825

Employees

Disclosure events

Firm details

Website: https://www.linkedin.com/in/michael-faust/
Telephone: 650-571-5800
SEC file number: 801-8562
Most recent Form ADV filing: 2026-08-14
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$7.51 billion
Non-discretionary regulatory assets under management	$47.5 million
Total regulatory assets under management	$7.56 billion
Discretionary accounts	2,816
Non-discretionary accounts	9
Total accounts	2,825
Regulatory assets under management attributable to non-U.S. persons	$982.5 million

People

Total employees (excluding clerical)	83
Employees performing investment advisory functions (including research)	42
Employees who are registered representatives of a broker-dealer	0
Employees registered as investment adviser representatives with a state	43
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	0
Firms or persons who solicit advisory clients on the firm's behalf	2

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$3.43 billion
Clients for whom the firm has custody	684
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$14.5 million
Clients for whom a related person has custody	1
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	13

How the firm is compensated

A percentage of assets under managementFixed fees (other than subscription fees)Performance-based fees

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPortfolio management for investment companiesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clientsPublication of periodicals or newslettersEducational seminars/workshopsOther

Other business activities

Commodity pool operator or commodity trading advisor

Affiliated related persons

Commodity pool operator or commodity trading advisorSponsor, general partner, or managing member of pooled investment vehicles

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Recommends securities for which it serves as underwriter or general partner
Recommends brokers or dealers to clients
Receives soft dollar benefits
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	237	$110.2 million
High net worth individuals	831	$5.27 billion
Investment companies	3	$62.3 million
Pooled investment vehicles (other than investment companies and BDCs)	2	$680.8 million
Pension and profit sharing plans (not the participants or government plans)	3	$16.0 million
Charitable organizations	49	$388.7 million
Other investment advisers	1	$32.6 million
Sovereign wealth funds and foreign official institutions	1	$982.5 million
Corporations or other businesses not listed above	10	$21.8 million