Adviser Record

Blue Chip Partners, LLC

Registered investment adviser · Farmington Hills, MI · CRD #132437

Form ADV data as of 2026-09-01
Regulatory assets
$1.88 billion
Total accounts
3,207
Employees
34
Disclosure events
0

Firm details

Disciplinary disclosures

This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.

Assets and accounts

Provides continuous and regular supervisory or management servicesYes
Discretionary regulatory assets under management$1.86 billion
Non-discretionary regulatory assets under management$18.1 million
Total regulatory assets under management$1.88 billion
Discretionary accounts3,156
Non-discretionary accounts51
Total accounts3,207
Regulatory assets under management attributable to non-U.S. persons$0

People

Total employees (excluding clerical)34
Employees performing investment advisory functions (including research)18
Employees who are registered representatives of a broker-dealer0
Employees registered as investment adviser representatives with a state21
Employees registered as IARs for another investment adviser0
Employees who are licensed insurance agents5
Firms or persons who solicit advisory clients on the firm's behalf1

Custody

Has custody of client cash or bank accountsNo
Has custody of client securitiesYes
Client funds and securities held in the firm's custody$266.8 million
Clients for whom the firm has custody201
A related person has custody of client cash or bank accountsNo
A related person has custody of client securitiesNo
The firm acts as a qualified custodianNo
A related person acts as a qualified custodianNo
Number of persons acting as qualified custodians for the firm's clients5

How the firm is compensated

A percentage of assets under managementFixed fees (other than subscription fees)

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businesses

Affiliated related persons

Accountant or accounting firmLawyer or law firm

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Client types

Type of clientClientsAssets
Individuals (other than high net worth individuals)479$178.8 million
High net worth individuals522$1.68 billion
Pension and profit sharing plans (not the participants or government plans)2$6.6 million
Charitable organizations2$11.3 million
Corporations or other businesses not listed above2$2.2 million