Financial Alternatives, Inc.
Registered investment adviser · La Jolla, CA · CRD #108245
Form ADV data as of 2026-09-01Regulatory assets
$614.8 million
Total accounts
1,258
Employees
13
Disclosure events
0
Firm details
- Website: http://twitter.com/falternatives
- Telephone: 858-459-8289
- SEC file number: 801-57864
- Most recent Form ADV filing: 2026-03-13
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $607.4 million |
| Non-discretionary regulatory assets under management | $7.3 million |
| Total regulatory assets under management | $614.8 million |
| Discretionary accounts | 1,230 |
| Non-discretionary accounts | 28 |
| Total accounts | 1,258 |
| Regulatory assets under management attributable to non-U.S. persons | $0 |
People
| Total employees (excluding clerical) | 13 |
| Employees performing investment advisory functions (including research) | 7 |
| Employees who are registered representatives of a broker-dealer | 0 |
| Employees registered as investment adviser representatives with a state | 6 |
| Employees registered as IARs for another investment adviser | 0 |
| Employees who are licensed insurance agents | 0 |
| Firms or persons who solicit advisory clients on the firm's behalf | 0 |
Custody
| Has custody of client cash or bank accounts | Yes |
| Has custody of client securities | Yes |
| Client funds and securities held in the firm's custody | $156.3 million |
| Clients for whom the firm has custody | 86 |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
| Number of persons acting as qualified custodians for the firm's clients | 3 |
How the firm is compensated
Advisory services offered
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
- Provides employee compensation specifically for obtaining clients
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 121 | $54.5 million |
| High net worth individuals | 148 | $559.7 million |
| Charitable organizations | 2 | $577,189 |