Generation Pmca Corp.

Registered investment adviser · Toronto, Ontario · CRD #117842

Form ADV data as of 2026-09-01

Regulatory assets

$42.6 million

Total accounts

285

Employees

Disclosure events

Firm details

Website: https://twitter.com/generationpmca
Telephone: 416-861-0774
SEC file number: 801-60917
Most recent Form ADV filing: 2026-02-24
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 2 disclosure questions answered Yes, covering 2 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Another regulator found a violation of investment-related regulations or statutes
A self-regulatory organization found a violation of its rules

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$42.6 million
Non-discretionary regulatory assets under management	$60,785
Total regulatory assets under management	$42.6 million
Discretionary accounts	284
Non-discretionary accounts	1
Total accounts	285
Regulatory assets under management attributable to non-U.S. persons	$38.6 million

People

Total employees (excluding clerical)	20
Employees performing investment advisory functions (including research)	9
Employees who are registered representatives of a broker-dealer	3
Employees registered as investment adviser representatives with a state	0
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	0
Firms or persons who solicit advisory clients on the firm's behalf	1

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No

How the firm is compensated

A percentage of assets under managementPerformance-based fees

Advisory services offered

Portfolio management for individuals and/or small businessesPortfolio management for pooled investment vehiclesPortfolio management for businesses or institutional clientsOther

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealer

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys securities from or sells securities to advisory clients (principal transactions)
Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Executes agency cross transactions involving advisory client securities
Recommends securities for which it serves as underwriter or general partner
Brokers or dealers selected under 8.C.(3) are related persons
Recommends brokers or dealers to clients
Receives soft dollar benefits
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients
Receives compensation from others for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	255	$25.7 million
High net worth individuals	47	$10.8 million
Pooled investment vehicles (other than investment companies and BDCs)	2	$3.2 million
Corporations or other businesses not listed above	15	$3.0 million