Geneva Capital Management LLC
Registered investment adviser · Milwaukee, WI · CRD #105432
Form ADV data as of 2026-09-01Regulatory assets
$5.60 billion
Total accounts
4,049
Employees
20
Disclosure events
0
Firm details
- Website: https://www.genevacap.com
- Telephone: 414-224-6002
- SEC file number: 801-28444
- Most recent Form ADV filing: 2026-03-25
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $5.60 billion |
| Non-discretionary regulatory assets under management | $0 |
| Total regulatory assets under management | $5.60 billion |
| Discretionary accounts | 4,049 |
| Non-discretionary accounts | 0 |
| Total accounts | 4,049 |
| Regulatory assets under management attributable to non-U.S. persons | $46.4 million |
People
| Total employees (excluding clerical) | 20 |
| Employees performing investment advisory functions (including research) | 9 |
| Employees who are registered representatives of a broker-dealer | 2 |
| Employees registered as investment adviser representatives with a state | 3 |
| Employees registered as IARs for another investment adviser | 0 |
| Employees who are licensed insurance agents | 0 |
| Firms or persons who solicit advisory clients on the firm's behalf | 0 |
Custody
| Has custody of client cash or bank accounts | No |
| Has custody of client securities | No |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
How the firm is compensated
Advisory services offered
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
- Receives soft dollar benefits
- Provides employee compensation specifically for obtaining clients
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 59 | $34.4 million |
| High net worth individuals | 95 | $424.1 million |
| Investment companies | 5 | $1.73 billion |
| Pooled investment vehicles (other than investment companies and BDCs) | 3 | $290.6 million |
| Pension and profit sharing plans (not the participants or government plans) | 17 | $596.4 million |
| Charitable organizations | 23 | $173.6 million |
| State or municipal government entities (including government pension plans) | 11 | $802.8 million |
| Corporations or other businesses not listed above | 15 | $641.2 million |
| Other | 3,821 | $914.6 million |