Intrua Financial

Registered investment adviser · Houston, TX · CRD #281554

Form ADV data as of 2026-09-01

Regulatory assets

$1.75 billion

Total accounts

7,272

Employees

Disclosure events

Firm details

Website: https://www.facebook.com/chrissmithwealth
Telephone: 713-355-9910
SEC file number: 801-106767
Most recent Form ADV filing: 2026-07-29
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 1 disclosure question answered Yes, covering 1 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

Charged with a felony (past 10 years)

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$1.36 billion
Non-discretionary regulatory assets under management	$390.5 million
Total regulatory assets under management	$1.75 billion
Discretionary accounts	5,351
Non-discretionary accounts	1,921
Total accounts	7,272
Regulatory assets under management attributable to non-U.S. persons	$209,158

People

Total employees (excluding clerical)	53
Employees performing investment advisory functions (including research)	38
Employees who are registered representatives of a broker-dealer	37
Employees registered as investment adviser representatives with a state	16
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	28
Firms or persons who solicit advisory clients on the firm's behalf	1

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$1.36 billion
Clients for whom the firm has custody	5,351
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$3.6 million
Clients for whom a related person has custody	19
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	2

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPension consulting servicesSelection of other advisers (including private fund managers)

Other business activities

Insurance broker or agentAccountant or accounting firm

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerOther investment adviser (including financial planners)Accountant or accounting firmReal estate broker or dealerSponsor, general partner, or managing member of pooled investment vehicles

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Recommends securities for which it serves as underwriter or general partner
Recommends securities in which it has another sales interest
Recommends brokers or dealers to clients
Receives soft dollar benefits

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	2,937	$757.5 million
High net worth individuals	410	$942.1 million
Pension and profit sharing plans (not the participants or government plans)	2	$5.0 million
Charitable organizations	10	$19.4 million
Corporations or other businesses not listed above	21	$23.1 million