Primerica Advisors
Registered investment adviser · Duluth, GA · CRD #10111
Form ADV data as of 2026-09-01Regulatory assets
$15.54 billion
Total accounts
89,813
Employees
3,992
Disclosure events
52
Firm details
- Website: https://landmark.primerica.com/public/landmark/
- Telephone: 833-786-0550
- SEC file number: 801-72263
- Most recent Form ADV filing: 2026-07-21
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm reports 8 disclosure questions answered Yes, covering 52 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.
- Charged with a felony (past 10 years)
- Another regulator found a false statement, omission, or dishonest, unfair, or unethical conduct
- Another regulator found a violation of investment-related regulations or statutes
- Another regulator entered an order in connection with investment-related activity (past 10 years)
- Another regulator denied, suspended, or revoked a registration or restricted activity
- A self-regulatory organization found a false statement or omission
- A self-regulatory organization found a violation of its rules
- A self-regulatory organization expelled, suspended, barred, or restricted the firm
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $15.54 billion |
| Non-discretionary regulatory assets under management | $0 |
| Total regulatory assets under management | $15.54 billion |
| Discretionary accounts | 89,813 |
| Non-discretionary accounts | 0 |
| Total accounts | 89,813 |
| Regulatory assets under management attributable to non-U.S. persons | $0 |
People
| Total employees (excluding clerical) | 3,992 |
| Employees performing investment advisory functions (including research) | 3,959 |
| Employees who are registered representatives of a broker-dealer | 3,975 |
| Employees registered as investment adviser representatives with a state | 3,868 |
| Employees registered as IARs for another investment adviser | 0 |
| Employees who are licensed insurance agents | 3,920 |
| Firms or persons who solicit advisory clients on the firm's behalf | 0 |
Custody
| Has custody of client cash or bank accounts | Yes |
| Has custody of client securities | Yes |
| Client funds and securities held in the firm's custody | $15.54 billion |
| Clients for whom the firm has custody | 89,813 |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
| Number of persons acting as qualified custodians for the firm's clients | 1 |
How the firm is compensated
Advisory services offered
Other business activities
Affiliated related persons
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Recommends securities in which it has another proprietary interest
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 65,489 | $12.21 billion |
| High net worth individuals | 2,097 | $3.20 billion |
| Charitable organizations | 64 | $28.0 million |
| Corporations or other businesses not listed above | 166 | $90.6 million |