Regal Investment Advisors LLC

Registered investment adviser · Kentwood, MI · CRD #125004

Form ADV data as of 2026-09-01

Regulatory assets

$2.88 billion

Total accounts

13,473

Employees

131

Disclosure events

Firm details

Website: https://regal-lionshare.com/
Telephone: 616-224-2204
SEC file number: 801-71923
Most recent Form ADV filing: 2026-05-18
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm reports 5 disclosure questions answered Yes, covering 8 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.

SEC or CFTC found a violation of its regulations or statutes
SEC or CFTC entered an order in connection with investment-related activity
SEC or CFTC imposed a civil money penalty or a cease-and-desist order
Another regulator found a violation of investment-related regulations or statutes
Another regulator entered an order in connection with investment-related activity (past 10 years)

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$2.45 billion
Non-discretionary regulatory assets under management	$432.2 million
Total regulatory assets under management	$2.88 billion
Discretionary accounts	11,067
Non-discretionary accounts	2,406
Total accounts	13,473
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	131
Employees performing investment advisory functions (including research)	118
Employees who are registered representatives of a broker-dealer	75
Employees registered as investment adviser representatives with a state	118
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	85
Firms or persons who solicit advisory clients on the firm's behalf	11

Custody

Has custody of client cash or bank accounts	Yes
Has custody of client securities	Yes
Client funds and securities held in the firm's custody	$597.5 million
Clients for whom the firm has custody	1,645
A related person has custody of client cash or bank accounts	No
A related person has custody of client securities	No
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	6

How the firm is compensated

A percentage of assets under managementHourly chargesFixed fees (other than subscription fees)Other

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businessesPortfolio management for businesses or institutional clientsPension consulting servicesSelection of other advisers (including private fund managers)Educational seminars/workshops

Other business activities

Insurance broker or agent

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerInsurance company or agency

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends brokers or dealers to clients
Brokers or dealers recommended under 8.E. are related persons
Receives soft dollar benefits
Compensates a non-employee for client referrals
Provides employee compensation specifically for obtaining clients
Receives compensation from others for client referrals

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	7,665	$1.59 billion
High net worth individuals	555	$1.14 billion
Pension and profit sharing plans (not the participants or government plans)	40	$127.2 million
Charitable organizations	6	$830,919
Corporations or other businesses not listed above	36	$14.4 million