S.F. Ehrlich Associates, Inc.
Registered investment adviser · Cranford, NJ · CRD #121356
Form ADV data as of 2026-09-01Regulatory assets
$185.8 million
Total accounts
385
Employees
2
Disclosure events
2
Firm details
- Website: http://www.sfehrlich.com
- Telephone: 908-789-1100
- SEC file number: 801-113687
- Most recent Form ADV filing: 2026-02-19
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm reports 2 disclosure questions answered Yes, covering 2 reported events. Form ADV Item 11 covers charges and pending proceedings as well as findings, so a Yes answer is not itself a finding of wrongdoing. The underlying detail is filed with the SEC.
- Another regulator found a violation of investment-related regulations or statutes
- Another regulator entered an order in connection with investment-related activity (past 10 years)
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $185.8 million |
| Non-discretionary regulatory assets under management | $0 |
| Total regulatory assets under management | $185.8 million |
| Discretionary accounts | 385 |
| Non-discretionary accounts | 0 |
| Total accounts | 385 |
| Regulatory assets under management attributable to non-U.S. persons | $6.9 million |
People
| Total employees (excluding clerical) | 2 |
| Employees performing investment advisory functions (including research) | 2 |
| Employees who are registered representatives of a broker-dealer | 0 |
| Employees registered as investment adviser representatives with a state | 2 |
| Employees registered as IARs for another investment adviser | 0 |
| Employees who are licensed insurance agents | 0 |
| Firms or persons who solicit advisory clients on the firm's behalf | 0 |
Custody
| Has custody of client cash or bank accounts | Yes |
| Has custody of client securities | Yes |
| Client funds and securities held in the firm's custody | $80.0 million |
| Clients for whom the firm has custody | 67 |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| Client funds and securities held in a related person's custody | $0 |
| Clients for whom a related person has custody | 0 |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
| Number of persons acting as qualified custodians for the firm's clients | 13 |
How the firm is compensated
Advisory services offered
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 62 | $23.2 million |
| High net worth individuals | 55 | $162.6 million |