Sterling Manor Financial, LLC
Registered investment adviser · Saratoga Springs, NY · CRD #284218
Form ADV data as of 2026-09-01Regulatory assets
$201.0 million
Total accounts
924
Employees
3
Disclosure events
0
Firm details
- Website: https://sterlingmanorfinancial.com
- Telephone: 518-583-4040
- SEC file number: 801-107975
- Most recent Form ADV filing: 2026-05-11
- SEC record: View this firm on the SEC's IAPD site
Disciplinary disclosures
This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.
Assets and accounts
| Provides continuous and regular supervisory or management services | Yes |
| Discretionary regulatory assets under management | $199.6 million |
| Non-discretionary regulatory assets under management | $1.4 million |
| Total regulatory assets under management | $201.0 million |
| Discretionary accounts | 907 |
| Non-discretionary accounts | 17 |
| Total accounts | 924 |
| Regulatory assets under management attributable to non-U.S. persons | $0 |
People
| Total employees (excluding clerical) | 3 |
| Employees performing investment advisory functions (including research) | 3 |
| Employees who are registered representatives of a broker-dealer | 0 |
| Employees registered as investment adviser representatives with a state | 3 |
| Employees registered as IARs for another investment adviser | 0 |
| Employees who are licensed insurance agents | 3 |
| Firms or persons who solicit advisory clients on the firm's behalf | 2 |
Custody
| Has custody of client cash or bank accounts | No |
| Has custody of client securities | No |
| A related person has custody of client cash or bank accounts | No |
| A related person has custody of client securities | No |
| The firm acts as a qualified custodian | No |
| A related person acts as a qualified custodian | No |
| Number of persons acting as qualified custodians for the firm's clients | 2 |
How the firm is compensated
Advisory services offered
Other business activities
Reported conflicts of interest
Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:
- Buys or sells for itself securities it also recommends to clients
- Recommends brokers or dealers to clients
- Receives soft dollar benefits
- Compensates a non-employee for client referrals
Client types
| Type of client | Clients | Assets |
|---|---|---|
| Individuals (other than high net worth individuals) | 339 | $94.1 million |
| High net worth individuals | 54 | $105.2 million |
| Pension and profit sharing plans (not the participants or government plans) | 1 | $799,939 |
| Charitable organizations | 1 | $919,505 |