T. Rowe Price Advisory Services, Inc.

Registered investment adviser · Owings Mills, MD · CRD #108958

Form ADV data as of 2026-09-01

Regulatory assets

$5.90 billion

Total accounts

13,518

Employees

Disclosure events

Firm details

Website: http://www.linkedin.com/company/t--rowe-price
Telephone: 800-225-5132
SEC file number: 801-58098
Most recent Form ADV filing: 2026-08-26
SEC record: View this firm on the SEC's IAPD site

Disciplinary disclosures

This firm answered No to every Item 11 disciplinary question on its most recent Form ADV filing.

Assets and accounts

Provides continuous and regular supervisory or management services	Yes
Discretionary regulatory assets under management	$5.90 billion
Non-discretionary regulatory assets under management	$0
Total regulatory assets under management	$5.90 billion
Discretionary accounts	13,518
Non-discretionary accounts	0
Total accounts	13,518
Regulatory assets under management attributable to non-U.S. persons	$0

People

Total employees (excluding clerical)	92
Employees performing investment advisory functions (including research)	66
Employees who are registered representatives of a broker-dealer	88
Employees registered as investment adviser representatives with a state	78
Employees registered as IARs for another investment adviser	0
Employees who are licensed insurance agents	0
Firms or persons who solicit advisory clients on the firm's behalf	0

Custody

Has custody of client cash or bank accounts	No
Has custody of client securities	No
A related person has custody of client cash or bank accounts	Yes
A related person has custody of client securities	Yes
Client funds and securities held in a related person's custody	$5.90 billion
Clients for whom a related person has custody	13,518
The firm acts as a qualified custodian	No
A related person acts as a qualified custodian	No
Number of persons acting as qualified custodians for the firm's clients	1

How the firm is compensated

A percentage of assets under managementOther

Advisory services offered

Financial planning servicesPortfolio management for individuals and/or small businesses

Other business activities

Commodity pool operator or commodity trading advisor

Affiliated related persons

Broker-dealer, municipal securities dealer, or government securities broker or dealerOther investment adviser (including financial planners)Commodity pool operator or commodity trading advisorTrust companySponsor, general partner, or managing member of pooled investment vehicles

Reported conflicts of interest

Form ADV Items 8 asks advisers to disclose arrangements that may create a conflict with client interests. This firm answered Yes to:

Buys or sells for itself securities it also recommends to clients
Recommends securities in which it has another proprietary interest
Recommends securities for which it serves as underwriter or general partner
Recommends securities in which it has another sales interest
Receives soft dollar benefits

Client types

Type of client	Clients	Assets
Individuals (other than high net worth individuals)	13,517	$5.90 billion
Corporations or other businesses not listed above	Not reported	$1.5 million